Network operator 3 Mobile is reportedly set to start offering customers unlimited mobile broadband usage.

The deal will only take effect in the UK and will launch today (December 15th 2010), according to tariff information seen by the International Herald Tribune - the global edition of the New York Times.

Under the terms of the promotion, subscribers will no longer be charged for excessive mobile broadband usage - a strategy that has been described as a "maverick move" by one analyst.

Emma Mohr-McClune of Current Analysis branded the company as a "known disrupter", but questioned whether the move would lead to similar launches from rivals such as Orange, T-Mobile and Vodafone.

"I don't think this is going to set a trend, but if Three takes market share, it might," Ms Mohr-McClune commented.

The maximum mobile broadband allowance currently advertised by 3 Mobile is 15GB, which the company said is equivalent to 150 hours of browsing.

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