Home broadband speeds could become a factor in people choosing where to live, an executive from internet service provider KC has predicted.

Director of consumer services Nick Thompson described the trend as "broadband migration" and declared fast access to the internet has become just as important as having hot water and electricity.

Mr Thompson insisted it is "inevitable" the digital divide between urban and rural parts of the UK will continue to widen, with the likes of BT and Virgin Media largely focusing their fibre optic broadband rollouts on built-up areas.

This pattern could have similar results to the industrial revolution, he claimed, explaining: "People living in rural communities [will] actively move to urban areas in order to get a broadband connection."

Despite his comments, BT has pledged to make super-fast broadband available in more rural areas by rolling out the technology to up to 40 market towns across the country in the coming years.

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