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BT finds Scottish web users are social media junkies

Friday, June 1st 2012
Scottish broadband customers regularly access social media sites more than those in other UK nations, BT has discovered.
BT finds Scottish web users are social media junkies
BT has discovered that Scottish broadband customers use the internet for social networking more than their counterparts in the rest of the UK.

According to the telecoms giant, almost half (48.2 per cent) of Scottish surfers regularly access sites such as Facebook and Twitter, compared with 42.6 per cent in Wales and just 20 per cent in Northern Ireland.

Regional figures were published for England, with 45.7 per cent of Londoners, 39.3 per cent of people in the south-west and 33 per cent of north-east web users visiting social media sites on a regular basis.

Some 48.2 per cent of Scottish browsers are also keen on visiting news and current affairs websites, the study found.

Brendan Dick, director of BT Scotland, said: "This research makes it clearer than ever how Scotland and the UK as a whole have embraced the internet across all aspects of life."

The news comes shortly after the company announced plans to roll out faster copper broadband to 124,000 more Scottish properties by next spring.

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