BT launches "comedy camel" Red Nose Day fundraiser

Friday, February 25th 2011
The telecoms giant is staging a tour of the UK by two mocked-up camels.
BT launches
BT has unleashed two comedy camels on a tour of its offices across the UK in a bid to raise money for comic relief.

The mocked-up animals - named Camela and Humphrey - have set off on a four-week jaunt and are due to meet in Warrington on Red Nose Day (March 18th 2011).

Kevin Lamey, campaign manager at the broadband bundle provider, noted the initiative is a "slightly crazy idea" intended to be a spoof of the celebrity BT Red Nose Desert Trek in Kenya, featuring the likes of Dermot O'Leary and Lorraine Kelly.

"We're hoping to see BT people raid costume departments for fezzes, pith helmets, sun visors and shades ... to saddle up and ride about their offices and call centres collecting money," he added.

One of the camels called at the telecoms giant's call centre on Bath Road, Bournemouth, today (February 25th).

Other stops on the tour include Doncaster, Glasgow, Newcastle and Sheffield.

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