Need advice? Call our experts free on
0800 090 1342

EE, O2 and Vodafone ecommerce venture investigated

Tuesday, April 17th 2012
The EC is looking into a proposed ecommerce joint venture between three major network operators.
EE, O2 and Vodafone ecommerce venture investigated
The creation of an ecommerce joint venture between the UK's three largest mobile broadband operators is set to be investigated by the European Commission (EC).

Everything Everywhere (EE), O2 and Vodafone have planned to work together in the field of mobile commerce, excluding 3 Mobile, the smallest carrier in the British market.

A preliminary investigation from the EC indicated potential concerns relating to competition in the emerging fields of mobile payment applications, mobile advertising and related data analytics services, where it is feared that the working group could achieve very high market shares.

It was revealed that the three members may have the commercial and technical ability - as well as the incentive - to prevent other companies from offering their own mobile payment "wallet service" in the UK or adversely affect rival products to make them less attractive to consumers.

The commission has until August 27th 2012 to decide whether the proposed venture would diminish effective competition in the European economic area.

Joaquin Almunia, vice president in charge of competition policy for the EC, said: "The commission is in favour of any initiative that will develop the promising mobile commerce sector in Europe, and bring new and innovative payment and interactive advertising experience to consumers.

"At the same time, we need to make sure that competing services can keep emerging on this market, so that incentives to innovate remain and customers get the best mobile commerce services."

Mobile commerce is becoming an increasingly important market, with figures published by imrg last October showing that sales via the channel represented 3.3 per cent of all purchases between May and July 2011, up from an average of 0.4 per cent at the start of 2010.

Some retailers saw up to 12 per cent of their traffic come via mobile during the three-month period, illustrating an increase in confidence in the channel.

Related Stories

Engineers are working to bring superfast broadband to the Isle of Wight.
Rhyl gets 4G internet
25th April 2014
The north Wales town of Rhyl will now be covered by EE's 4GEE internet offering.
A council in Kent has agreed a contract with a data centre in Maidstone.
Glastonbury Festival attendees will be able to access superfast broadband thanks to a herd of technical cows.
South Lakes MP and chairman of the Liberal Democrats Tim Farron has urged BT to be more transparent about its fibre optic rollout.
Communications Minister Ed Vaizey has backed a broadband campaign for Warwickshire.

Add a comment

Your name
Your e-mail address

Comments (0)

Postcode checker
Compare broadband packages in your area
Home  |  Guides  |  Links  |  Local  |  Sitemap  |  Privacy Policy  |  Terms
Copyright © 2005-2014 All rights reserved.