Need advice? Call our experts free on
0800 090 1342

Faster broadband would not drive online TV take-up, study shows

Monday, August 30th 2010
A YouGov and Deloitte study has found that online TV viewing figures may not improve if broadband speeds increase.
Faster broadband would not drive online TV take-up, study shows
Having a faster home broadband connection would not encourage the majority of British consumers to watch more online TV, according to a new report.

A survey conducted by YouGov and Deloitte has revealed that 55 per cent of people would not turn to the internet to watch their favourite shows if the speed and reliability of their broadband improved.

Of those who currently make use of this facility, 43 per cent spend less than 15 minutes per day viewing programmes online, while 18 per cent do not use it at all.

Eight in ten people who do watch online TV do so because they missed the initial screening of the show.

Media and telecoms partner at Deloitte James Bates commented: "The data indicates that there may not be a direct link between faster broadband and the use of online video."

Ofcom recently announced that broadband speeds in the UK are increasing, rising to an average of 5.2Mb/s in May 2010 from 4.1Mb/s in April 2009.

Related Stories

Superfast Cornwall is extending its rollout of fibre broadband in more rural communities.
Oxfordshire's Better Broadband rollout scheme has now reached 10,000 local premises.
The Rural Shops Alliance has spoken out about the government's latest broadband scheme.
Homes built after 2010 in Cambourne may not be able to upgrade to superfast fibre broadband under BT's Race to Infinity.
TalkTalk customers who sign up for its SimplyBroadband package could be set to receive a free PC.
Consumers are not embracing smart homes because they do not have superfast broadband connections, according to a new report.

Add a comment

Comment
Your name
Your e-mail address

Comments (0)

Postcode checker
Compare broadband packages in your area
Postcode
Home  |  Guides  |  Links  |  Local  |  Sitemap  |  Privacy Policy  |  Terms
Copyright © 2005-2014 Broadbandchoice.co.uk. All rights reserved.