Fluidata reports traffic surges throughout Wimbledon Championships

Tuesday, July 5th 2011
The tennis tournament resulted in higher levels of data usage from Fluidata's business broadband customers.
Fluidata reports traffic surges throughout Wimbledon Championships
Businesses saw regular surges in data usage throughout the 2011 Wimbledon Championships as employees logged on to watch matches online, according to Fluidata.

The internet service provider (ISP) published a graph that shows traffic across its core network links peaked in the afternoon from June 27th to July 1st - a trend it attributed to an increase in BBC iPlayer usage as tennis fans looked to keep up to date with the action while stuck in the office.

Spokesman Michael Fevyer said the result is reminiscent of the spike in business broadband traffic recorded during the 2010 Fifa World Cup.

However, while data usage was up on normal levels, Mr Fevyer predicted a far greater increase will be seen next summer throughout the London Olympics.

"[This is] probably just a taster as to what our industry can expect next year when the Olympics get into full swing," he commented.

According to the Fluidata insider, this expected surge in traffic will not be a problem for some broadband network operators, which are already well equipped to cope with peaks in demand.

But he cautioned: "I am sure it will highlight where others have been cutting costs rather than investing into their infrastructure."

Fluidata's results are a far cry from the stark warning issued by fellow ISP Eclipse Internet, which claimed before Wimbledon that the tournament could spark "computer chaos" if employees were allowed to watch live streams of the tennis on their office PCs.

Clodagh Murphy, director of Eclipse, pointed out at the time that streamed content uses large amounts of bandwidth that could have a significant effect on an employer, particularly if their broadband service is not fast and reliable enough.

Firms should also check whether usage caps are in place on their internet connection and the consequences of exceeding these limits if they do allow employees to watch online, she added. 

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