Virgin Media has launched a new online films service that will enable mobile broadband customers to download movies straight to their laptops.

The service, known as Virgin Media Online Movies, is providing hundreds of films to watch online and on demand, with the launch line-up including the likes of Fantastic Mr Fox, District 9 and, from May 6th, Twilight: New Moon.

All rentals will offer unlimited views for 48 hours, meaning that viewers can pause, rewind and watch again.

Another nifty feature is the fact that the film can be watched wherever the account holder logs on, be it at work, at home or wherever.

"Virgin Media Online Movies will help visitors discover and enjoy a whole world of film and we'll continue to develop the service by adding download functionality, even more titles and a great choice of HD films," said Alex Green, executive director of commercial, TV and online at Virgin Media.

The launch comes after Virgin Media chief executive Neil Berkett said in an interview with the Independent that he wants to ensure the company's broadband services are "sexy" as well as reliable.

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