Mobile broadband costs are the same for urban residents and householders living in remote areas, O2's chief executive has noted.

Speaking to Scotland on Sunday, Ronan Dunne insisted this is one of the advantages offered to businesses by 3G broadband when compared with traditional fixed-line offerings.

He explained: "The nice thing about mobiles is that rural companies can have confidence that they will have access at the same price as a business in London or any other urban area."

Mr Dunne went on to state network operators such as O2 need more practical support in obtaining land to construct new mobile phone masts in order to improve coverage further.

Despite the benefits these offer, they are often opposed by local residents, the newspaper pointed out.

Consumers keen to take out a mobile broadband contract with O2 can check the quality of signal they are likely to receive in their area by logging on to the service provider's live network status webpage, which launched in November.

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