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Sky Broadband attracts 178,000 new subscribers in three months

Friday, October 22nd 2010
Jeremy Darroch of Sky has expressed satisfaction at the company's broadband sales.
Sky Broadband attracts 178,000 new subscribers in three months
Sky has made substantial gains in its broadband customer base in recent months.

The company revealed that it sold 893,000 new products in the first quarter of its 2010-11 financial year, which ended on September 30th.

Its broadband growth of 178,000 net subscriber additions, as well as uptake of its landline telephone service, were picked out by chief executive Jeremy Darroch as being especially impressive.

Mr Darroch explained the broadband bundle provider has been particularly focused on its home communications proposition throughout the quarter.

He insisted this strategy has paid off, with the company seeing its highest ever take-up of broadband, telephony and line rental.

"Today's results show that our consistent strategy is delivering an excellent performance in a challenging environment. Strong top-line growth is converting to accelerating profit and earnings," the executive added.

A study published by Sky Broadband earlier this month found that a third of UK consumers are frustrated at the inconsistent speeds of their home connection. 

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