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Sky broadband bundles attract more customers

Thursday, April 29th 2010
Sky has announced its financial and performance results for the first quarter of the year.
Sky broadband bundles attract more customers
Sky has announced its latest financial results, in which it is revealed that the company has grown its broadband customer base.

The firm achieved a 39 per cent increase in the number of customers taking its broadband, TV and telephone bundles in the first three months of 2010 compared to a year earlier.

Sky's services as a whole managed to attract new customers over the period, with a net increase of 62,000 subscribers.

The company's total revenue was up by ten per cent, while its adjusted operating profit grew by five per cent to £618 million.

Chief executive of Sky Jeremy Darroch said: "The business has continued to perform very well in what remains a tough consumer environment. Customers are responding to our focus on quality, innovation and value."

The news comes as Virgin Media announced its own results for the first quarter, which show that the number of its cable broadband subscribers increased by 53 per cent year-on-year.

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