Sky broadband subscriptions reach 3.2m

Thursday, April 28th 2011

The company signed up 155,000 new broadband subscribers in the three months to March 31st.

Sky has enjoyed another quarter of strong performance for its home broadband service, following the record growth enjoyed by the company at the end of 2010.

In the three months to March 31st 2011, a net total of 155,000 new customers signed up for the pay TV giant's broadband product, taking its total internet subscriber base to 3.2 million.

The number of additions was up 53 per cent year on year and means that more than one in four Sky households now receives broadband, TV and a landline from the company.

Over half a million consumers took out home communications services - namely broadband, telephony and line rental - with Sky over the period, up 40 per cent on the same time 12 months ago.

The result comes after the organisation announced the three months to December 31st saw the fastest broadband growth in ten quarters, with 204,000 net additions.

Jeremy Darroch, chief executive of Sky, described the performance of its telecoms packages as "excellent" and stated many consumers are looking to save money by signing up for broadband bundles.

"The strength of our financial performance has been equally broadly based, with good revenue growth across retail, wholesale and advertising," he commented.

"Strong cost control and continued margin expansion has delivered 24 per cent growth in operating profit and free cash flow is up 60 per cent.

"As these results show, the whole team remains focused on executing our strategy."

Sky could receive a further boost in internet subscriber numbers if the company decides to launch its own fibre optic broadband service.

The organisation has linked up with TalkTalk to participate in a trial of fibre-to-the-home technology, with the costs of the project being shared between the two partners.

This initiative is taking place at a small-scale network in north-west London that covers 3,600 properties.

Sky broadband subscriptions reach 3.2m

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