Swindon Borough Council has expressed confidence that the new 4G Long-Term Evolution wireless broadband network rolled out in the area will prove commercially successful.

The service, run by UK Broadband, went live earlier this week and offers a range of wireless broadband products to more than 2,600 businesses and 67,000 residents.

Customers are offered super-fast broadband speeds via a 4G box that plugs into any power socket, removing the need for a telephone line to be set up.

Speaking to the Swindon Advertiser, the council's cabinet member for regeneration and culture Garry Perkins said he believes there will be sufficient demand for the technology.

"There will be a market. I'm certain there will be a market. Companies like UK Broadband will not just step into it without knowing there's a market there," he remarked.

Mr Perkins praised the professionalism of UK Broadband's sales and marketing team, and said he has no doubt the company has a "very strong business plan".

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