Need advice? Call our experts free on
0800 090 1342

Virgin Media broadband ads banned

Thursday, June 28th 2012
The Advertising Standards Authority has forced Virgin Media to stop using two of its broadband adverts.
Virgin Media broadband ads banned
Virgin Media has been rapped by the UK's advertising watchdog for making misleading promises about broadband speeds in two online ads.

In the promotions, Virgin stated it is doubling its customers' broadband speeds, but rival internet service provider Sky pointed out that the upgrade would only affect subscribers in cabled areas.

Furthermore, customers signed up to Virgin Media's 100Mbps fibre optic broadband package will see their price reduced rather than receiving an increase in capabilities.

Although these exclusions were highlighted in the small print, Sky argued that they were misleading and contradicted the main claim of the ads.

"The ads must not appear again in their current form. We told Virgin not to imply they were affecting the service of all their consumers if this was not the case," the Advertising Standards Authority explained.

Last month, Virgin Media was instructed by the regulator to stop using a magazine advert that claimed the cable company offers the UK's fastest broadband. 

Related Stories

Almost 2,000 homes and businesses in Trafford can now access superfast broadband.
EE added another 18,000 fixed broadband customers in the three months to September 30th.
Digital Derbyshire has delivered superfast broadband to Overseal, while connectivity work in nearby Melbourne is almost complete.
Residents in Sandymoor can now access superfast fibre optic broadband.
Hyperoptic will be delivering superfast broadband to central Manchester residents.
Superfast fibre optic broadband has arrived in the market town of Wensleydale.

Add a comment

Comment
Your name
Your e-mail address

Comments (0)

Postcode checker
Compare broadband packages in your area
Postcode
Home  |  Guides  |  Links  |  Local  |  Sitemap  |  Privacy Policy  |  Terms
Copyright © 2005-2014 Broadbandchoice.co.uk. All rights reserved.