More than four million people are now signed up to Virgin Media's cable broadband services, which is a record level for the company.

The figures were published as part of the organisation's full-year and fourth-quarter 2010 results, released today (February 17th 2011).

A 40 per cent year-on-year increase in the number of customers paying for broadband speeds in excess of 20Mbps was noted, while new customers signing up to these rates doubled in the fourth quarter, compared to that of 2009.

Some 20 per cent of cable broadband customers use the higher speeds, which means more than 780,000 households have opted for this choice.

Virgin Media believes the reason for this demand is "the explosion in data consumption" caused by a greater number of internet-enabled devices present in homes across the country.

One region that may soon see increased broadband speeds is Lancashire, as the county council recently published plans to boost infrastructure and roll out a high-speed network by 2014. 

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