Everything Everywhere has completed a six-week trial of its new 4G broadband services in Cumbria, with businesses across the region hailing the results.

The North West Evening Mail reports 4G offers downloads speeds that are up to seven-times faster than the present 2G and 3G networks, meaning those who are connected to the new system have received a significant performance boost.

Tim Ellis of photography and graphic design business James Walker Ellis Associates told the newspaper: "What this has done is levelled the playing field. It means Cumbria can provide what companies in cities take for granted."

Paul Ward of King Kong Climbing Walls also argued the sending of large data files has been transformed when using 4G, describing the process as "almost instantaneous".

The company, which manages mobile brands Orange and T-Mobile in the UK, recently received the green light from regulator Ofcom for the nationwide rollout of its new 4G systems from September 11th 2012.

It will be using the bandwidth presently transmitting 3G connections for its service upgrade and the move was hailed as "great news" in a recent company statement.

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