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Demand is high for countryside broadband services
Broadband services are in high demand in rural areas of the UK, just as they are in the cities.

Clodagh Murphy, director of Eclipse Internet, said the firm is working in close relation with BT to deliver fibre broadband access to as many of its clients as possible, especially those in rural areas that would otherwise struggle to have access to super-fast broadband networks.
She commented: "We only have to mention superfast fibre broadband to see the demand from our customers. We are working alongside BT to make sure that our customers will benefit from the roll out as much as possible."
Ms Murphy added that the demand is definitely there among rural dwellers and it is up to companies across the UK to roll out fibre broadband to as many areas as possible to make the UK the number one country for broadband access in the years ahead.
As a result of this high level of demand, Eclipse has put together an availability map for its clients, highlighting the areas that will see upgrades to broadband services over the coming months and it has urged other providers to do the same. In this way, it can ensure that consumers are reassured that providing broadband services throughout the country remains a top priority for firms.
Research commissioned by Scottish Widows recently revealed that for many people, home broadband is more important to them than critical illness insurance or other forms of emergency cover.
The study showed that 15 per cent of the 5,000 respondents interviewed said they would be prepared to cut back on broadband spending in order to save in the present economic climate, while 20 per cent would axe life insurance and critical illness spending.