Need advice? Call our experts free on
0800 090 1342
ASA remit expanded to cover broadband provider websites
From next year, the Advertising Standards Authority will monitor content on company websites.
From 2011, the Advertising Standards Authority (ASA) will ensure that marketing communications on the websites of companies such as BT, Sky and Virgin Media, as well as other businesses, conform to the same high standards as other media.
This extended remit will also see the body monitoring messages on non-paid-for platforms, including social media sites such as Facebook and Twitter.
Chairman of the ASA Lord Chris Smith said the body has received more than 4,500 complaints since 2008 about marketing communications on websites.
He explained: "This significant extension of the ASA's remit has the protection of children and consumers at its heart."
This news comes after Virgin Media chief executive Neil Berkett told the Financial Times that rival broadband providers should give their average broadband speeds, rather than promoting potentially unrealistic "up to" figures.