BT Global Services' chief executive has said it is reliant upon building high-quality relationships with its customers.

Jeff Kelly claimed it is the telecoms giant's ability to interact with consumers in a globally consistent manner that helps the company stand out from its rivals.

"Every interaction matters: from the marketing our customers see, the strength of our sales relationships, the partners we work with ... and the quality of our proposals," Mr Kelly remarked.

He made the comments on announcing that Tom Regent will take over as president of global sales and marketing at BT Global Services from November 1st 2010.

Mr Regent previously led AT&T's operations in Europe, the Middle East and Africa.

The broadband bundle giant's subsidiary offers networked IT services to companies and public sector bodies around the world, ranging from major banks to local businesses.

It operates in 173 countries, has 37,000 employees and is responsible for providing networks for 25 per cent of all the world's financial traders.

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