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Vodafone calls for tiered mobile broadband pricing
The chief executive of Vodafone has said tiered pricing for mobile broadband could be introduced.
Speaking at the Nokia World conference, Vittorio Colao revealed that a third of the network operator's customer base uses the mobile internet.
In Mr Colao's opinion, a pricing model in which customers are charged for the amount of mobile broadband usage they require should be brought in.
"The principle here must be that, a bit like motorways or hotels, every class of service must have its own price and customers must be able to pay for whatever level of service [they want]," he explained.
Last month, data published by the Office for National Statistics showed that 45 per cent of UK internet users have accessed the web via a mobile device - such as a phone or laptop - in 2010.
This is an increase of five percentage points on the amount who used this service last year.