Need advice? Call our experts free on
0800 090 1342

Broadband 'increasingly important for marketing campaigns'

Friday, February 26th 2010
Broadband is increasingly being used by firms as a way of launching social media marketing campaigns.
Broadband 'increasingly important for marketing campaigns'
The number of companies using broadband to launch social media campaigns is rising, an expert has claimed.

Henry Cowling, creative director at the Viral Factory, asserted that Twitter is currently the most important channel for firms to monitor, as this allows them to see an immediate reaction.

He said: "It's is an early response mechanism that allows us to monitor and predict the reception of a viral campaign across the internet at large."

Mr Cowling highlighted the fact that organisations using their broadband to its best effect and publishing great content online will continue to find an audience and 'go viral'.

He said that it is similar to mobile advertising, as "the content is the engine". The expert added that if broadband users do not get this right, then they will never see returns from it.

Ecommerce firms can also benefit from having faster broadband, with research by the Institute of Practitioners in Advertising finding that these companies are in line to make an additional £1.4 billion if universal broadband is rolled out in the UK.

Related Stories

BT Business has signed contracts worth £9 million with Odeon and European Metal Recycling.
The Superfast Surrey fibre broadband rollout is now more than three-quarters complete.
Superfast broadband is coming to more homes and businesses in West Yorkshire.
Broadband East Riding is set to deliver superfast broadband to an additional 20,000 properties.
Telford and Wrekin Council is set to submit a bid to Broadband Delivery UK to bring improved internet speeds to the local area.
Nicola Sturgeon has announced an additional £2.5 million will be invested into bringing superfast broadband to rural Scotland.

Add a comment

Comment
Your name
Your e-mail address

Comments (0)

Postcode checker
Compare broadband packages in your area
Postcode
Home  |  Guides  |  Links  |  Local  |  Sitemap  |  Privacy Policy  |  Terms
Copyright © 2005-2014 Broadbandchoice.co.uk. All rights reserved.