Need advice? Call our experts free on
0800 090 1342

Tesco rolls out nationwide Wi-Fi in Extra stores

Tuesday, December 6th 2011
Free Wi-Fi is now available to all customers visiting Tesco Extra shops.
Tesco rolls out nationwide Wi-Fi in Extra stores
Tesco has announced the nationwide rollout of a wireless broadband service based on a technology platform provided by O2 Wifi.

Following a successful trial, the supermarket giant has chosen to install Wi-Fi equipment in all of its Tesco Extra stores. When entering any of these shops, customers can select 'Tesco Wi-Fi' from the menu of their wireless-enabled device to be connected to the broadband service free of charge.

Shoppers will then be prompted to type in the number displayed on the front of their Tesco Clubcard.

Consumers who have one of these loyalty cards will be offered free, unlimited access to the internet, while those without a Clubcard can take advantage of the service for 15 minutes every 24 hours without incurring a charge.

According to Tesco, customers have been using the service to compare prices and read online product reviews while they walk the aisles, as well as to receive vouchers and check their Clubcard points.

In a survey carried out during the trial period, all respondents said they found the Wi-Fi access easy to use and 82 per cent stated they will "definitely" utilise it again, while other positive comments included "an excellent idea" and "great for finding product locations in-store on the Tesco app".

Mike McNamara, chief information officer at Tesco, commented: "We're proud to be the first UK supermarket to offer nationwide access to free Wi-Fi.

"People are increasingly using a variety of digital services and we're excited by our customers' reaction to the new service."

Tesco initially tested Wi-Fi in four stores as part of new chief executive Philip Clarke's plan to reinvigorate the company's domestic business.

Speaking to the Financial Times in July, Mr McNamara stressed that while wireless broadband access will be free, there are likely to be limits to Tesco's generosity.

"If you sit there streaming video forever, we may switch it off," he explained. 

Related Stories

Almost 2,000 homes and businesses in Trafford can now access superfast broadband.
Digital Derbyshire has delivered superfast broadband to Overseal, while connectivity work in nearby Melbourne is almost complete.
Over 300,000 homes and businesses in Birmingham have now been connected to fibre broadband, thanks to BT Openreach.
Residents in Sandymoor can now access superfast fibre optic broadband.
Superfast fibre optic broadband has arrived in the market town of Wensleydale.
Businesses in Lancashire are being given the opportunity to take part in an event showing them how to use broadband to their best advantage next week.

Add a comment

Comment
Your name
Your e-mail address

Comments (0)

Postcode checker
Compare broadband packages in your area
Postcode
Home  |  Guides  |  Links  |  Local  |  Sitemap  |  Privacy Policy  |  Terms
Copyright © 2005-2014 Broadbandchoice.co.uk. All rights reserved.