Virgin Media Business's commercial chief has called on employers to utilise remote working solutions to help combat adverse weather conditions.

Writing on the business broadband provider's official blog, Andrew McGrath said measures such as videoconferencing, desktop sharing and telepresence can help firms to cope with the effects of heavy snow.

Despite the benefits offered by remote working, a recent poll conducted by the Virgin Media subsidiary found just 16 per cent of small and medium-sized enterprises (SMEs) in the UK allow their employees to work from home.

However, four-in-ten respondents believe the measure could improve motivation and cut staff turnover.

"If you consider that almost 23 million Brits work for SMEs, it's clear that losing even just one day of productivity could have a massive impact on the UK's economy," Mr McGrath said.

His comments come after insurance firm RSA warned the economy could lose out on almost £700 million every day as a result of snowfall.

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