UK communications industry regulator Ofcom is calling on all members of the sector to improve their levels of service amid widespread calls for change.

Ofcom Chief Executive Sharon White stated: "Improving delivery to consumers doesn't just fall at the feet of the regulator. The delivery of first class communications services is primarily the responsibility of providers."

She added that when Ofcom was first set up, having a reliable internet and mobile phone connection were seen as something that was 'nice to have'.

However, in the modern day, these things have become an essential part of everyday life and therefore companies across the communications industry must be doing more to enhance their quality of service where possible.

Four key areas for improvement have therefore been outlined by the regulator, covering clearer and more concise information for customers, improved switching facilities, fairer contract terms and better complaints handling.

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