Business broadband users are increasingly understanding how cloud computing operates, an industry expert has claimed.

Rob Lovell, chief executive at ThinkGrid, claimed that the growing awareness of how this technology works is leading more companies to roll out applications based on this model.

Cloud computing, a method of delivering resources such as applications through the internet, is still not universal but is beginning to build momentum, he stated.

Mr Lovell suggested that key ways of increasing interest are by ensuring it is not built up as an intimidating project, that it is not allowed to become disruptive and is easy to understand.

He said: "People will flock to get it because it offers so many more benefits than having your computers and your net servers in your office."

Recent research by IDC has predicted that cloud computing will quickly move from early adopters to mainstream business broadband users this year.

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