The latest figures published by UK communications industry regulator Ofcom have revealed a general improvement in the level of satisfaction among broadband customers in the last year.

Drawing on the responses of more than 6,000 people, the poll showed an upturn in approval for the level of service being provided over the last 12 months, with the proportion of satisfied customers growing from 66 per cent in 2013 to 69 per cent in 2014.

Overall, the sector has shown considerable signs of improvement in the last five years, building upon a rating of just 60 per cent recorded in 2009.

Virgin Media was the most popular provider this year with approval from 76 per cent of its customer base, followed by Sky (75 per cent), Talk Talk (62 per cent) and BT (60 per cent).

Claudio Pollack, Consumer and Content Group Director at Ofcom, commented: "We hope this research will provide an industry benchmark and act as an incentive for providers to continue aiming for the highest standards of customer service."

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