Ovum warns smartphone owners are unsure of data usage

Thursday, August 29th 2013
Many people are not sure how much data they use on mobile devices, according to Ovum.
Ovum warns smartphone owners are unsure of data usage
Smartphone and tablet owners are often unsure of how much data they are using via mobile broadband, according to Ovum Analyst Matthew Howett.

Speaking to the Telegraph, Mr Howett said consumers generally do not have a "great understanding" of their mobile data usage, with many in fact overestimating their consumption.

"Most of us don't use as much data as we think on our phone, but the sort of things we do with fixed broadband - like streaming of catch-up TV and so on - uses quite a lot of data," he explained.

As a result, the expert warned that the capped 4G data allowances offered by EE, O2 and Vodafone could pose problems for some users, particularly if they are looking to replace their fixed-line connection with a superfast mobile alternative.

However, rival operator 3 Mobile is set to launch its own 4G proposition this December and has promised that customers will receive unlimited access at no extra monthly cost.

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