The UK's superfast broadband network will be rolled out faster if people are willing to pay more for the service, according to one industry expert.

Broadband providers remain unlikely to speed-up their bulking out of fibre-optic networks because consumers are unwilling to pay more for the services, claims Andrew Ferguson, editor at broadband news and information site thinkbroadband.com

He said that insisting on the lowest possible price means firms will offer the lowest cost solutions.

"If the UK decides it wants faster broadband and is willing to pay extra, perhaps £10 a month more, then firms would be keener to roll it out," Mr Ferguson added.

Making money available from the general tax pot and reducing business rates on fibre-optic infrastructure are highlighted as possible solutions.

Labour had proposed a broadband tax on phone lines to help pay for improving the UK network, though this was scrapped before the election.

The Conservatives have no intentions of reviving the levy and instead favour using the television licence fee to help fund improvements.

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