The customer service chief at Virgin Media Business has noted the heavy demand likely to be placed on call centres over the coming days.

Writing on the business broadband provider's official blog, Phil Stewart said the recent adverse weather conditions led to more people doing their Christmas shopping online or over the phone, resulting in an increase in calls to contact centres.

Given that the snow has also hampered postal services across the country - leading to delays in deliveries - Mr Stewart said customer service teams are likely to be "stretched to the limit".

Fortunately for consumers, he said smarter companies will have planned for the festive period well in advance by taking on more staff.

But the Virgin Media executive cautioned: "Heavy snow could stop workers from travelling to work or even worse, the winter flu could strike."

His comments come after insurer RSA claimed a day of severe snow could cost the UK up to £690 million. 

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