Be Broadband has restated its pledge not to artificially slow down its subscribers' connections.

Earlier this week, some of the UK's biggest internet service providers (ISPs) - including BT, Sky, TalkTalk and Virgin Media - announced the agreement of a new voluntary code of conduct in a bid to improve consumer understanding of how traffic management works.

The commitment will involve publishing information about these practices in a common format to make it easier for prospective customers to compare rival ISPs.

Commenting on the news, Be Broadband expressed its satisfaction that traffic managers are "finally going to put their policies up front" and said the step should have been taken some time ago.

Outlining its own strategy, the company explained: "Be Broadband doesn't use traffic management to slow down your connection. We don't slow down specific services at certain times of day."

Antony Walker, chief executive of the Broadband Stakeholder Group - which facilitated the code of practice - claimed the move will help consumers make a more informed choice about the services they buy.

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