Online music streaming service Spotify could achieve greater popularity among broadband users than its rival iTunes, it is suggested.

A raft of improvements announced this week by Spotify place it "one step ahead" of the Apple service, according to Paul Brindley, managing director of digital media consultancy Music Ally.

"I think Spotify has stolen a march on iTunes and has set itself up to be a more serious competitor," he explained. "I think one of the interesting battles ahead will be what Apple will do."

Spotify version 0.4.3 represents the most radical evolution of the online music service since it was originally launched late in 2008.

Broadband users will note that a number of social media features have been incorporated into the service, offering the opportunity to publish playlists, top artists and top tracks for public view.

Users will also be able to incorporate all the music files on their computer – including those held in iTunes - into their Spotify playlists.

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