Fast home broadband has 'transformed' online shopping

Monday, March 22nd 2010
The wider use of fast home broadband services has boosted online retail, it is revealed.
Fast home broadband has 'transformed' online shopping
The online shopping experience has been transformed by the emergence of fast home broadband connections, it is reported.

Nick Robinson, chief executive of fashion retailer ASOS, has told the Daily Telegraph that an increasing proportion of people's shopping will be done online

"As a nation, between eight and nine per cent of our shopping is currently conducted over the internet. I can say with absolute certainty that over the next ten years, this figure will be more than 20 per cent," he said.

In addition to faster home broadband, the newspaper points out that improved fraud detection methods and safer payment options have also driver this trend.

Earlier this month, a technology expert stated that home broadband users can take a number of simple steps to protect themselves while surfing the internet.

Tony Neate, managing director of Get Safe Online, said that the installation of regularly updated anti-virus and anti-spyware software is the most important measure of all.

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