Faster broadband 'could generate £1.4bn for ecommerce firms'

Thursday, February 25th 2010
Ecommerce firms could make £1.4 billion through the introduction of universal high speed broadband in the UK.
Faster broadband 'could generate £1.4bn for ecommerce firms'
New research has shown that faster broadband bundles for UK companies could generate an extra £1.4 billion for the country's economy.

Figures published by the Institute of Practitioners in Advertising (IPA) have suggested that companies using their connection to run retail operations would benefit substantially from these changes.

Home broadband users are 36.9 per cent more likely to buy goods online when they have high-speed internet connections than they are when using dialup, it has found.

Rob Taylor, founder of TST digital, which conducted the research on behalf of the IPA, claimed that this is a great opportunity for the country to improve its competitivity.

He said: "Not only could the higher connection speeds result in £1.4 billion more money directly entering the digital economy, it is also likely to lead to more jobs and greater digital expertise, not to mention a fantastic return on investment."

Earlier this month, the business, innovation and skill committee criticised the Digital Britain report for failing to define clearly enough the speed of broadband connection that those helped by it 2Mbits/sec pledge will receive.

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