Home broadband customers 'use social media more than the telephone'

Wednesday, March 24th 2010
Many home broadband users are accessing Twitter and Facebook more often than they use the telephone, it is claimed.
Home broadband customers 'use social media more than the telephone'
Social media users access Twitter and Facebook more often than they use the telephone, it is claimed.

"The younger generation certainly cannot live without social media and using Facebook to chat to friends and game together," said Daniel Chubb, chief executive officer at Dansway Communications and Online Social Media.

Facebook is the dominant social networking tool but more niche social media sites are popular among home broadband users with specific interests, he added.

A new report published by research company InSites Consulting, meanwhile, has revealed that 72 per cent of internet users are part of at least one social network - which translates to 940 million users worldwide.

Globally, Facebook remains the most popular online platform (51 per cent of internet users use it), followed by MySpace (20 per cent) and Twitter (17 per cent), according to the study.

It also revealed that almost three-quarters (72 per cent) of the UK's online population is currently a member of Facebook.

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