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TalkTalk backs predicted surge in global web traffic
Global internet traffic is expected to climb significantly over the next four years.
In its Visual Networking Index Forecast, Cisco claimed that traffic will rise threefold between 2012 and 2017, driven by a significant increase in the number of internet users across the world.
The findings tally with figures published by TalkTalk, which saw peak traffic on its network reach a record 706Gbps earlier this month.Â
Clive Dorsman, Managing Director of TalkTalk Technology, said: "The increased use of tablet computers, smartphones and connected television devices like YouView from TalkTalk are set to see traffic increase dramatically over the next few years."
The internet service provider is investing in its broadband network to ensure it is able to meet this growing demand for bandwidth.
More than 2,700 exchanges - covering over  95 per cent of the UK population - have already been unbundled by TalkTalk, while the capacity of its network will rise a hundredfold over the next five years.