Broadband bundles provider TalkTalk is looking forward to working with Ofcom on the issue of internet traffic management, it has been reported.

TalkTalk executive director Andrew Heaney told V3.co.uk that while he was happy to discuss the topic of net neutrality - the concept of all internet traffic being equal - he thinks that regulation is not necessary because of the high level of competition in the UK broadband market.

"UK consumers (unlike US ones) enjoy vigorous competition and, if customers do not like an ISP's particular approach to traffic management, they can easily switch," he said.

"This keeps ISPs honest and thus we agree with Ofcom's initial view that there is no need for a regulator to wade in with bureaucratic rules."

His comments follow the decision by Ofcom to open a discussion paper on the issue of internet traffic management in light of new EU rules over competition and concerns of "uncompetitive" behaviour by some ISPs and network providers.

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