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TalkTalk exec notes prevalence of sofalising
Research has claimed a quarter of Brits spend more time socialising with friends online than face-to-face.TalkTalk's communications director has noted the popularity of "sofalising" during popular TV shows such as The X Factor.
Mark Schmid explained this practise involves socialising with friends without ever leaving the sofa by using social networking sites, instant messaging and mobile phones.
This can be seen every week on Twitter when millions of people argue about who their favourite is and which act should be voted off the ITV talent show, Mr Schmid claimed.
Citing research conducted by Yazino, he revealed 26 per cent of Brits spend more time catching up with their friends online than in person, while three per cent spend more than 25 hours a week sofalising.
"Nowadays, people don't watch one screen, but two (or more) - the TV and a laptop or mobile phone. It's like being part of the live show itself," the broadband bundle provider's expert added.
Last night (November 28th 2010), X Factor fans watched on as Katie Waissel and Wagner Carrilho were kicked off the show, with Ireland's Mary Byrne surviving the sing-off.