Virgin Media has celebrated the launch of its 50MB broadband service in Bolton by offering breakfast to the residents of one street.

People on Wilkinson Road in the town were treated to bacon sandwiches and coffee by the broadband provider, after the road was chosen at random through a competition staged by local radio station Tower FM, the Bolton News reports.

As a result of Virgin Media's recent network extension, residents of Bolton can now enjoy the benefit of ultra-fast 50MB broadband and digital TV services.

"Virgin Media wanted to welcome Boltonians to a world of entertainment and rather than create a prize that one individual would enjoy, we decided to create a treat for a whole community," Virgin Media's broadband director Jon James told the newspaper.

The company recently launched its first online movies service, which broadband subscribers can use to view films like Twilight: New Moon and District 9.

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