Be Broadband is touting itself as the perfect choice for customers of the soon-to-close internet service provider (ISP) UK Online.

The latter broadband company is owned by Sky and will cease to operate on January 14th 2011, with existing subscribers required to seek out a new ISP by this date.

With the deadline looming, Be Broadband has recommended itself as a viable alternative to UK Online, claiming the two outfits share similar ideals.

"They were well respected in the UK broadband community as a provider that prided themselves on the excellence of their customer service - much like us at Be," the company wrote on its official blog.

It went on to promise a simple migration process for consumers who switch their service to Be.

Sky is also keen to sign up UK Online's existing customers and has launched an exclusive introductory offer, but has stressed its broadband packages are not suitable for business use.

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