BT disappointed over ASA broadband ad ruling

Wednesday, August 25th 2010
Telecoms giant BT has said its advert proclaiming "consistently faster broadband" was not meant to be misleading.
BT disappointed over ASA broadband ad ruling
BT has expressed disappointment over the Advertising Standards Authority's (ASA's) decision to ban an advert for its high-speed broadband.

The telecoms giant claimed it offers "consistently faster broadband" thanks to the rollout of its new service, which allows download speeds of up to 20Mb/s, across the UK.

However, the ASA argued that it had not seen sufficient evidence to back up BT's claim and consequently ruled that the adverts must not appear again in their current form.

Responding to the judgement, the home and business broadband provider said it was "disappointed" and said it had never intended for the adverts to mislead those who saw them.

"At the time the ads appeared, BT had just started rolling out a new up-to-20Mb broadband service across the country," the company explained in a statement.

Earlier this month, BT highlighted the popularity of one of its campaigns by revealing that more than 1.6 million votes were cast on the recent cliff-hanger in its Adam and Jane ad soap.

Some 70 per cent were in favour of Jane being pregnant.

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