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BT urges firms not to miss London 2012 opportunities
The Olympics will be coming to the capital in less than 20 months.BT has warned time is running out for UK businesses to prepare for the start of the London 2012 Olympic and Paralympic Games.
The broadband bundle provider commissioned Vanson Bourne to conduct a poll of firms in Vancouver, Canada - the host of the 2010 Winter Olympics and Paralympics - and found they typically allowed 18 months to get ready for the influx of visitors to the events.
One in five revealed their work towards planning for the sporting spectacles began three years before they took place, but almost half said they still failed to take full advantage of the chances created by the Games.
With London set to play host in less than 20 months, president of BT Global Services Emer Timmons said: "It would be tragic if the opportunity were to be missed."
The Labour government previously claimed the Olympics will generate around £6 billion of business for firms across the country, as well as contributing £2 billion to the tourism sector.