Entrepreneurs setting up their own business should not rely on a home broadband package for connectivity, one internet service provider (ISP) has advised.

According to TalkTalk, those running a firm from home may be tempted to stick with their existing broadband service, a move that may hamper productivity and hurt the company's bottom line.

It explained residential broadband may not be suitable as traffic shaping means speeds can slow at peak times, resulting in reduced performance for companies that rely heavily on the web.

Instead, the ISP - which plans to increase core network capacity by 100 times over the next few year - advised investing in a specialist business broadband package, noting these tend to benefit from priority traffic at busy periods and unlimited download limits.

"Making the commitment for business broadband will set you up to run a viable and cost-effective business," it said in a statement, adding entrepreneurs should not use cost as an excuse to continue to use a residential package.

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