Plusnet has predicted that the coming year will see a much greater degree of competition within the broadband market.

Speaking on behalf of the Sheffield-based broadband provider, Dave Tomlinson said that this will come as a result of the forthcoming 4G spectrum auction.

He noted that this "is due to take place in the next few months in the UK, so expect more competition and more availability in the faster mobile space".

The expert went on to suggest that the market may continue to diversify beyond 2013 and into 2014, when multi-device shared data contracts could become much more commonplace.

This comes as broadband is becoming more readily available to a much wider proportion of the UK, with rural areas in particular standing to benefit.

Indeed, an agreement has recently been signed between the Country Land & Business Association and the National Farmers' Union that will narrow the digital divide by allowing infrastructure installers to work with landowners.

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