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Study finds few customers will pay over £30pm for 100Mbps speeds
Three-quarters of consumers believe more than £30 per month is too expensive for up to 100Mbps broadband, a study has found.
Tech news site PC Advisor discovered that 77 per cent of respondents are not prepared to pay that much for these super-fast downstream speeds, while just ten per cent considered this to be a fair price.
Just over one in four (28 per cent) would pay no more than £10 per month for one of these connections, with the same amount saying they would shell out between £10 and £20 per month.
One-fifth (21 per cent) considered a satisfactory subscription fee to be £20 to £30 - the price bracket that Virgin Media currently charges for its up to 100Mbps service.
The cable company's latest financial report, covering the first three months of the year, revealed that more than 250,000 households have signed up to its 50Mbps, 60Mbps and 100Mbps broadband tiers.